Home Grown Talent

As a people-service industry, we know the unique value and talents our staff provides to our residents. Homestead is committed to re-investing in our staff and providing promotional opportunities to allow our staff to grow with us. Here are some recent summer promotions:

Summer Staff-Up Stats

With summer turns occurring, Homestead went through our summer staff-up period for student-housing, where we increase our staffing to have all hands available for turns. With COVID altering our turn operations, adequate staffing was more critical than ever. We hired just over 100 staff members (108 to be exact) in a 10-week period to onboard them for turns and provide a smooth transition for our students. We think this was our best turns to date- very well done by our staff! 

Scan Me!

Because of COVID, businesses had to rethink how to get physical marketing pieces into the hands of customers. One of the emerging techniques is the revitalization of the QR code. The Homestead Companies Marketing team has adopted this technology and has created new experiences for users. With the rise in mobile device sales, technology has allowed consumers to get to their destinations quicker and easier. On-the-go consumers are quickly becoming accustomed to online shopping via mobile devices and often require a quick and efficient way to do their research. QR Codes have emerged as a convenient alternative to traditional print advertisement formats. QR Codes offer users with relevant advertising and hyper-local information, which has become popular in the U.S. and Canada. Since the Homestead has begun using these innovative QR Codes, the company has increased its ad exposure by almost 10%.  "We are currently using QR codes for self-guided tours, online reviews, digital brochures, and enter to win promotions," said Ryan McGahan, Vice President Of Operations. McGahan continues, "QR codes are easier to use now, and the data you can collect on a user is invaluable. As soon as the user scans the code, we capture phone#, name, and email in realtime. It can be a great way to generate leads, and we are enhancing the program in 2021."

Check out the experience here by opening up your camera app on your phone and hover over the code:

Scan the QR with your phone app and enter to win a $20 gift card to Target

Employee Spotlight: Qiletha Caston

Job Title: Director of Operations

Property: Homestead Companies Home Office Employee

1.) How long have you been with Homestead? 2 years 8 months

2.) What were you doing before Homestead? Property Manager (ACC) then traveling solo through Europe

3.) Where are you originally from? Memphis, TN

4.) What are your two favorite hobbies? Latin Dancing & Travel

5.) What would you most like to tell your 13 year old self? Don't fear the unknown. Embrace it!

6.) If you could have coffee with three people, dead or alive, who would it be? Lucille Ball, Janet Jackson, Barack Obama

7.) Who is the most famous person you have ever met? Ne-yo

8.) What is your dream vacation? Traveling throughout Southeast Asia for an extended period of time

9.) What is the one THING, you can’t live without? Music

10.) What is your fondest moment at Homestead Companies? Being able to witness the joy and excitement of our TX & AZ team playing in snow for the first time at the 2019 CEO Summit.

Champ Chain Winner: Rylan Romesburg

Congratulations to Rylan Romesburg, Leasing and Marketing Manager at The View. He is the newest recipient of the Homestead U Champ Chain. 

Dana Culbert, General Manager stated "Rylan has really stepped up and made leasing his #1 focus while we were down several positions.  Rylan has an "I'll figure it out" attitude, which during turn is something I'm very thankful for.  He works hard to provide guidance to our team, and has shown tremendous dedication to our future residents, answering their questions and concerns, while staying focused on occupancy goals and leasing!  Rylan also has a great sense of humor, which makes working with him tons of fun."

Health Tip: Open Enrollment

The open enrollment period for you to make elections will be September 4th through September 11th. This means all elections must be completed by close of business on 9/11 to ensure your changes are effective on 10/1. 

Happy Labor Day

We are happy to recognize the workforce achievements that the Labor Day Holiday stands for and to honor and recognize the American labor movement and the works and contributions of laborers to the development and achievements of the United States. Happy Labor Day to you and your families!

Homestead Construction Expands

Beavercreek, OH --- Homestead Construction expands to the Dayton, Ohio area, building the second Homestead Village Active Living 55+ community. The 90,000 square feet and 130 unit community broke ground in January with a Village and model opening in February of 2021. Preleaseing will kick off in September, and the marketing team is planning a ribbon-cutting that is scheduled for early summer.

2021 will be a breakthrough year for Homestead Construction and Homestead Development as well. Adding more staff to their teams and bringing more projects into the Homestead Family. 

The 2020 Ben Franklin