Q3 2025 HOMESTEAD HAPPENINGS
HU Turn & Move-in
Another successful season of Homestead U turn and move-ins is in the books! 🎉 A big thank you to our incredible team for making it all possible and creating a top-notch resident experience. We loved welcoming so many new residents into our communities.
Now it’s time to set our sights on 2026 leasing!
HU Leasing & Renewal Campaign
We’re excited to launch the 2025–2026 Homestead U Leasing & Renewal Campaign: Mentally, You’re Here! This playful, trend-inspired theme taps into how students imagine their ideal living spaces, creating emotional connections that drive both renewals and new leases.
The phrase “Mentally, You’re Here” celebrates residents who already feel at home, while “Mentally, You Could Be Here” invites prospects to picture themselves in the community. By reflecting the humor and lifestyle trends popular on TikTok and Instagram, the campaign keeps Homestead U properties feeling current, connected, and community-driven.
Selling Points of the Campaign
Emotional Appeal for Renewals: Current residents feel recognized and validated with messaging that says, essentially, you’re already where you want to be. This strengthens retention by reminding residents of the pride and comfort tied to their apartment.
Dual-Purpose Messaging: Bridges renewals and new leases seamlessly. The shared theme connects with multiple audiences while maintaining a consistent campaign message.
Social Media Integration: Stickers, student-created posts, and playful “POV” content organically drives online buzz while positioning the apartments as places worth showing off.
FOMO Creation: Prospective residents see authentic resident content (sunset views, study spaces, community amenities) and develop the desire not to miss out – reinforcing renewals as part of the lifestyle, not just a leasing decision.
Property-Specific Differentiation: Flyers, signage, and campaign collateral highlight each property’s unique selling points, keeping the marketing local, tailored, and relevant to individual student experiences.
Shareable Physical + Digital Touchpoints: From flyers in the clubhouse and stickers on laptops to posts on social, residents repeatedly encounter the campaign in their daily lives, making it memorable and reinforcing pride in their community.
Community Identity: Brings residents together through engagement prompts, hashtags, and branded visuals, strengthening the bond between residents and their property – key for combating turnover when renewal season arrives.
This campaign sells leasing and renewals by making students feel proud, trendy, and connected to their community – not just as tenants, but as active members of a lifestyle worth staying in 🌟
HA CAA Expo
The Homestead America and Senior Living teams had a fantastic time at this year’s 2025 CAA Expo: Favorite Games! 🎉
This memorable, annual event brings together hundreds of multifamily housing professionals from across Columbus for a day filled with networking, learning, and fun. Our teams enjoyed exploring the tradeshow floor, connecting with fellow industry leaders, and discovering new products and services that support our communities. Beyond the professional takeaways, it was also a wonderful chance for our team members to bond together!
Thank you to the Columbus Apartment Association for putting together another wonderful event!
EliseAI
Here at Homestead Companies, we’re strengthening our real estate portfolio with EliseAI, an advanced AI platform that is revolutionizing leasing and resident communication!
From instant, 24/7 responses to automated tour scheduling and personalized leasing + resident guidance, EliseAI helps our team deliver faster, smarter service – driving performance with real, measurable results. We’re proud to lead the way in innovation, ensuring every Homestead property benefits from more efficient service and improved centralization to make more time for our residents.
A special shoutout to Deirdre, our Customer Success Manager, for visiting Columbus and training our teams to unlock the full power of EliseAI!
Homestead Tailgate
To close out Q3, Homestead's home office came together for a day filled with connection and culture!
We held our quarterly Homestead Huddle to share department updates and wins, then spent the afternoon together enjoying City BBQ, cornhole, music, and @littleladiessoftserve ice cream sandwiches. From team bonding to plenty of laughs, we’re grateful for moments like these that bring us closer and strengthen the Homestead family.
Special thank you to @chadwellsupply for providing the City BBQ lunch!
The Blueprint: Insights on Construction
Find the latest updates for each of our current projects from John Brinich, President of Homestead Construction, below!
Kingsley Park – Canal Winchester, Ohio
Kingsley Park's clubhouse is officially open! The first building received TCO at the end of September (a Temporary Certificate of Occupancy), and the first tenants are expected to move in the beginning of October. The project continues to be on schedule.
Follow us on Instagram for the latest updates - @livekingsleypark
Carriage Park – Huber Heights, Ohio
Carriage Park's clubhouse is framed, and MEP roughs have started (the initial installation of Mechanical (HVAC), Electrical, and Plumbing systems before insulation and drywall are installed). The first building is framing the 3rd floor, and slabs are poured for two more buildings.
The Retreat at Marysville – Marysville, Ohio
Progress continues at The Retreat at Marysville. Finishes are now being installed on the East side of the building, putting us on track for a December TCO. We’re eagerly preparing to welcome our very first residents in January!
Britton Park – Hilliard, Ohio
Exciting news! Britton Park Apartments, Homestead’s 5th “Park Product,” is officially underway! With the construction loan closed and crews on-site, dirt is moving, structures for underground utilities are being received, and progress is in full swing. Located just two miles from downtown Hilliard off Britton Parkway, this brand-new community will offer modern 1 and 2 bedroom apartments paired with premium amenities designed for an upscale lifestyle. Residents will enjoy a resort-style pool, fitness room, yoga studio, sauna, coffee lounge, pickle ball court, and much more.
Stay tuned as we bring Britton Park to life!
Q3 Champ Chain Winner: Stacy Mansfield
Please join us in congratulating Stacy Mansfield, Community Manager at Hayden Park, for winning our company-wide Quarter 3 Champ Chain Award!
Take a look at what Stacy's co-workers had to say about her:
She is a fantastic team member and leader. She is always so positive, she works hard, is organized and thorough. Her team, residents, and prospects respect her. Her books are clean, work orders are handled, AR is in check and leasing is doing AMAZING! She is all around a solid manager and member of the Homestead Family! I am so thankful to work with Stacy.
Stacy goes above and beyond to take care of all of our residents here at Hayden Park. She stays late and makes sure that all of our team is good.
Stacy – congratulations on this accomplishment! Your continuous hard work, dedication, and commitment to the company does not go unnoticed, and we are lucky to have you as a member of our team!
Employee Spotlight: Todd Henwood
Job Title: Superintendent
Community: Kingsley Park
How long have you been with Homestead? Almost 3 years
What were you doing before Homestead? Superintendent for residential new homes for 20 years
Where are you originally from? Danville, Ohio
What are your favorite hobbies? Watching live music, playing guitar, golf and weekend road trips
What would you most likely tell your 13-year-old self? Believe in yourself and have confidence in your decisions
If you could have coffee with three people, dead or alive, who would it be? My dad, my grandparents, and Woody Hayes
Who is the most famous person you have ever met? Coach Jimmy Johnson
What is your dream vacation? Travel across Europe
What is one thing you can't live without? My kids
What is your proudest moment at Homestead? Finishing the Kingsley Clubhouse ahead of schedule
What is on your retirement bucket list? Hike the Appalachian Trail
Moving on Up!
Congratulations on your well-deserved promotions! We wish you continued success and appreciate all of your hard work and dedication!
Nick Bresson University Village – Promoted to Leasing Consultant
Kaitlyn Wilson Signature – Promoted to Senior Leasing Consultant
Notable Anniversaries
July
Von Agyekum River Park – 1 Year
John Brinich Home Office – 4 Years
Ashley Carpenter River Park – 13 Years
Daniel Colon Amill University Village – 1 Year
Chad Hudnall River Park – 13 Years
Eric Kinney University Village – 14 Years
Tammy Lusk University Village – 14 Years
Rey Orellana University Village – 5 Years
Holly Owen River Park – 2 Years
Shawn Radi Village West – 3 Years
Debra Sanborn River Park – 13 Years
Angie Slay River Annex – 13 Years
Donna Stage Home Office – 14 Years
Cecil Stage Homestead U – 13 Years
Jill Tackett River Park – 2 Years
Jerry Taylor University Village – 14 Years
August
Dalton Arnett Homestead Construction – 2 Years
Ashley Gooch University Village – 2 Years
Heather Osborne Homestead Village Miamisburg – 3 Years
Scott Van Winkle Homestead Village Beavercreek – 3 Years
September
Martha Chadwell River Park – 2 Years
Steve Jamison Hayden Park – 2 Years
Leisha Maynard Clintonville Commons – 9 Years
Laura Price University Village – 2 Years
Sarah Schaffner Georgetown – 5 Years
Wilbur Taylor University Village – 6 Years
Zoe Vancleef Homestead Village Grove City – Year
We’re Hiring!
Dear Homesteader,
As a valued team member, we believe you have a network of talented professionals who could make great additions to our organization. That's why we're excited to announce our employee referral program, which rewards you for referring top talent to our company.
For every candidate you refer who is hired and successfully completes their 90-day probationary period, you will receive a referral bonus of $250. Not only will you be rewarded for helping us find great people, but you'll also be helping to grow our company and expand our network of talented professionals.
To refer a candidate, direct them to our job postings on our website and ensure they include your name in their application. If the candidate is hired and completes their probationary period, we'll make sure to send your reward to you promptly.
Please remember that we're looking for talented professionals who fit our company culture and values well. We're interested in individuals who are passionate about what they do, take the initiative, and are committed to continuous learning and growth.
Thank you for your commitment to our company and for helping us build a talented and engaged team. We look forward to hearing from you and receiving your referrals.