HOMESTEAD HAPPENINGS
Marketing to Students During Turn
Getting through turns while still trying to hit your leasing goals can be stressful.
Here are a few ideas on how to generate more leasing traffic during this hectic time while students have left campus.
Visit Archived leads. If you have good notes, you might be able to reignite a few hot leads.
Run a social media contest: Tag a friend who still needs a place to live (insert image of special). Incorporate Modern Message and increase points to push your message.
If applicable, dig into Rentgrata leads.
Ask your go-to residents if they have any referrals.
Ask every tour for a referral. "Do you know anyone still looking for housing next year? Friends make the best neighbors!"
HU June Champ Chain Winner: Michael Sanchez
Please join us in congratulating our June "Own it" Champ: Michael Sanchez, Floating Leasing Consultant in College Station, Texas!
"Michael started out as an ACE at Parkway and was an exceptional team member. He then randomly approached me one day and expressed how he was ready to take it to the next level and show us what he can do. Full of confidence, he said he wanted to take on the responsibility of the Field House and really make is something special. Michael has been a responsible, positive, and amazing team member in the College Station area. Supporting all 4 of the properties and really grasping the marketing role at the Field House, he has done some remarkable things. Thank you, Michael, for everything that you do for all of us!
Michael just celebrated his first Homestead-versary this month and he's been owning it since day 1. He is the heart and soul of The Field House and helped make the Parkway team what it is now. Every College Station property depends on Michael -- he's worked at all four properties and has assumed every role that he's ever needed to take on. Everyone here in College Station has depended on Michael at some point and he's never let any of us down. Michael has OWNED IT every day here -- from part-time ACE to full-time LC to running The Field House -- there's absolutely nothing Michael can't do nor won't do for Homestead. Michael has dedicated himself to his residents and The Field House. He is the reason The Field House has been all that it has become. He has increased his workload by taking on 2818's renovations on top of running The Field House and has been an absolute essential to everything going on in College Station. We wouldn't be anywhere without Michael and all that he does for us. If anyone is deserving of such recognition, it would be Michael." - Nominated by Kaitlyn Key and Kasen Hobson
Michael, we are so excited to have you holding down The Field House and helping with ALL four of our College Station Properties. You are such a pleasure to work with for everyone. Your commitment, loyalty and dedication show through! We are so happy to call you our JUNE “OWN IT” CHAMP!
Employee Spotlight: Jennifer Spaulding
Name: Jennifer Spaulding
Job Title: Village Ambassador
Community: Homestead Village Grove City
How long have you been with Homestead? 2 years 4 months
What were you doing before Homestead? Lease up for an apartment community on the west side of Columbus
Where are you originally from? Columbus, OH
What are your favorite hobbies? My daughter and I love to find old unique items to repurpose or redecorate. Also, cookouts or bonfires with family and friends.
What would you most likely tell your 13 old self? Don’t be afraid to be yourself. You are enough!
If you could have coffee with three people, dead or alive, who would it be? My brother JD, grandma Elsie and mother-in-law Pati. I miss them all so much every day.
Who is the most famous person you have ever met? Nick Lachey from 98 degrees
What is your dream vacation? The Bahamas
What is the one THING, you can't live without? Right now, Mean Bean Java Monster
What is your proudest moment at Homestead? After the lease up was completed at Bentley and Tanya asked me to be part of the Homestead Senior Living team! I felt like one great chapter was ending and another one was beginning!
What is on your retirement bucket list? Traveling with my husband Steve!
Angie Slay, River Annex, 10 years
Annell Prochnow, UV, 1 year
Ashley Gall, River Park, 10 years
Cecil Stage Jr, UV, 10 years
Chad Hudnall, River Park, 10 years
David Ridgeway, Olde Towne, 1 year
Debbie Sanborn, River Park, 10 years
Donna Stage, Home Office, 11 years
Emily Mellinger, The Valley, 1 year
Jake Linderman, College Station, 1 year
John Brinich, Home Office, 1 year
Rey Orellana, UV, 2 years
Lazaro Gonzales, Parkway, 1 year
Madison Babb, College Station, 1 year
Nicole Richards, River Park, 1 year
Nigel Long, The View, 1 year
Priscilla Robles, College Station, 4 years
Ryan McGahan, Home Office, 9 years
Amber Maidenberg, College Station, 1 year
Steve Turner, Worthington Commons, 2 years
Tammy Lusk, UV, 11 years
Travis Hallman, SkyGarden, 1 year
Vanessa Marcum, River Park, 10 years
In The News: Book of Lists
We made the list!
In less than three years, we have grown to be one of the top Construction Firms in Columbus, OH. As we expand throughout the Midwest, we are ready and excited for continued growth. Shoutout to all of our team members who made us #27 on the list of Largest Central Ohio Commercial Construction Companies in Columbus Business First.
Harlow Joins Downtown Urban Living Tour
Each year, Columbus Underground hosts a self-guided Urban Living Tour featuring top apartments, condos, new builds, and homes in the Columbus area. Harlow On Main was among 11 other downtown Columbus communities that participated in this year’s tour. Big thank you to everyone who came out, and a special shoutout to Zaftig Brewing for hosting a beer tasting and DJ Frank for bringing the party!
The Valley & River's Edge Join the 100% Club
We are thrilled to share the news: the teams at The Valley and River’s Edge have both joined the 100% club, hitting 100% preleased!
AMAZING job team Valley and River’s Edge! You have both worked hard and have built an incredible brand in the market; you should be very proud of what you have accomplished this year.
The Valley and River’s Edge joins the ranks with SkyGarden, our first property to hit 100% preleased this year. Who will be next?!?
HU May Champ Chain Winner: Grace Gober
Please join us in congratulating our May "Growth" Champ: Grace Gober, Leasing & Marketing Manager at The Heights in College Station, Texas!
"Grace has been a trooper through the properties transition to HU. As a property, we have implemented a variety of new systems or processes and she's handled it all with a positive outlook! She is always eager to learn something new and put 100% into her team. Grace is always willing to go above and beyond for our resident events. She does a phenomenal job putting together and hosting events! You are killing it! So proud you are on the team!" - Nominated by Audrey Mitchell and Amy McPherson
Grace, we are so excited to have you as part of the Homestead U team and look forward to watching you and the Heights team continue to rock it! We couldn't have gone through the transition without you. Thanks again, to our May Champ. You are awesome!
Employee Spotlight: Love Proctor
Name: Love Proctor
Job Title: Project Engineer
Community: Home Office - Construction
How long have you been with Homestead? Three months
What were you doing before Homestead? I was working for a property management company in Akron, Ohio.
Where are you originally from? Canton, Ohio
What are your favorite hobbies? My obsession right now is going to the gym and listening to motivational podcasts!
What would you most likely tell your 13 old self? You control your happiness, so make it your mission to be the best version of yourself for you!
If you could have coffee with three people, dead or alive, who would it be? Cesar Chavez (Mexican-American activists), Dave Chappelle (comedian), and Shonda Rhimes (TV producer)
Who is the most famous person you have ever met? CJ McCollum (current NBA player for the Pelicans)
What is your dream vacation? To go to Africa and help build homes. I know that seems like work but to me that would be an absolute dream.
What is the one THING, you can't live without? Water, literally!
What is your proudest moment at Homestead? Honestly, my first day. I was very nervous and I felt that maybe I was not qualified enough. That thought was immediately shut down after an hour of me already speaking to estimators and leveling bids for buyout.
What is on your retirement bucket list? To have traveling nonprofits that promote the younger generation and get them exposed to what the world has to offer.